Meghalaya Icon III was conducted with the sole aim to achieve mass awareness to the people of the state on the subject of HIV and AIDS. Besides this, the show is also aimed at motivating talented youth of the state to not only come out and showcase their skills but also to enhance and increase their understanding on the subject. After the crowning, the Meghalaya Icon as in the past years, will be the brand ambassador for Meghalaya AIDS Control Society( MACS), participating and travelling with the Office in all its awareness campaigns, This so called branding is an iinovative and useful tool/medium for information and communication, as the people, as a result of massive publicity campaign before and during the show, will identify the Icon as the ambassador for HIV and AIDS, thereby making the face of the Icon synonymous with HIV and AIDS.
The Icon on winning the competition ,will have to sign an MOU with MACS, where it will be clearly stated that the office will use the face abd the services of the Icon in all its IEC Campaign for a period of 1 years or till the next Icon is crowned.The comapetiton consisted of 2 parts-50% on music and 50% on their knowledge of HIV and AIDS. This system will help and enable the Office to select the ideal Icon for the state who will not only be the spokesperson of the Office in all IEC related matters but also to carry the torch in our efforts to halt and reverse this epidemic.
This year, Meghalaya Icon III aims at encompassing a wider range of audience, so as to make it a true State Level Event. This year the campaign had 3 District level events namely Garo Hills(Turs) on the 24th January 2012 whereby Warlock were declared winners. In Jaintia Hills(Jowai) the event took place on the 27th January 2012, where Magnificent beat 6 other bands to win the District level and in East Khasi Hills(Shillong) Symphonic Illusions were declared winners,the event took placed on the 30th January 2012.
Aberrant were declared Meghalaya Icon III and taking home a toal prize money of 1 lakh Rupees. 1st Runner Up went to Symphonic Illusions and the 2nd Runner Up went to Acts of Violence. Bedies the main winners,there were individual winners as well. The Grand Finale took place on the 31st January 2012 at Laban Sports Club. Like the previous years Meghalaya Icon has become a household name in terms of a State Level Event. Congrats to Aberrant and we look forward to the next Meghalaya Icon. Who will it be?