Bacardi House Party Sessions releases its first track by RITVIZ. The four finalists including Aarya, MALFNKTION and Mojojo will be performing at Bacardi NH7 Weekender 2017 Pune
The BACARDÍ House Party Sessions’ hunt for talent to bring you the ultimate house party anthem of India has come to a close with finalist Ritviz Srivastava’s launch of UDD GAYE as part of the final playlist. The Pune-based 21 year old DJ, singer and Hindustani dance music producer is one of the winners of the Bacardi House Party Sessions hosted by All India Bakchod (AIB) and Nucleya.
The other three winners Aarya, MALFNKTION and MojoJojo, along with RITVIZ, are all set to play at India’s Happiest Music Festival Bacardi NH7 Weekender 2017 on December 8th – 10th, 2017. With this platform, BACARDÍ is passionately nurturing the musicians of tomorrow; collaborating with artists to mentor and bring the next big stars in music to the party scene.
The new track, UDD GAYE, with its catchy chorus, has a rather fun melody with an electronic fusion.
Mr Anshuman Goenka, Marketing Head, Bacardi India says, “BACARDÍ has been known for creating legendary experiences since the BACARDÍ Blast campaign in India, and we have continued to build a strong association with music. BACARDÍ House Party Sessions enables us to take our next leap in this space and bring together the house party culture with the best upcoming musical talent in the country; giving them the platform to showcase their true potential. BACARDÍ House Party Sessions goes beyond being the perfect partner for high energy experiences to promoting talented artists and providing them with the right mentorship and opportunities to succeed.”
RITVIZ, DJ, singer and Hindustani dance music producer, started his career in 2013 and debuted his EP ‘Vizdumb’ on UK’s Relentik Records in 2014. He released ‘Mukti’ in 2015 that was signed to and released by High Chai Recordings- the US based global bass music label. He has been lauded for his most recent EP, YUV, by the top bass music producers in the country such as Su Real, SickFlip and Nucleya himself.
Aarya, a 19 year old singer-songwriter from Mumbai, debuted his first original EP titled ‘One Year, One House’ earlier this year, in July 2017. He draws his influence from various genres of music, namely Pop, RnB, Rock, Acoustic Folk, Hip-hop, Rap, and a lot more. As the youngest contestant at the much acclaimed music reality TV show, “The Stage 2”, Aarya was lauded by both the judges and the audience, Today, Aarya has performed with the renowned music producer and director, Clinton Cerejo, at a show in Jaipur.
‘MALFNKTION’ is the electronic music project by the Bangalore based artist ‘Aditya Alamuru’. Aditya’s music is known for combining up-beat rhythms with ethnic sounds and samples. The MALFNKTION project derives its sound from classical Indian music, old Indian film music and audio recordings taken from the streets of Mumbai to sounds collected in remote parts of the country. Mixing the sounds of India with Hip-Hop compositions has allowed Aditya’s music to have a unique appeal to it which attracts a wide variety of listeners, both within the country and abroad.
MojoJojo, the alias under which award winning DJ and producer, Akshay Johar, produces music. Akshay launched his first EP, titled ʻBass Bahaarʼ in 2014, as an ode to the 90ʼs popular Bollywood music. This was followed by the release of his 9-track album, ʻShots Fired’. Working towards developing the ʻDesi Bassʼ cover in the Indian music scenario, MojoJojo sampled a multitude of elements from across the Indian diaspora, examples of which can be heard previously in ʻThar Bombʼ, where he sampled nomadic desert tribes, Baba Ramdevʼs teachings in ʻYogic Joggingʼ and Tibetan monks chanting in ʻNepalʼ. This steady rise to fame has provided him opportunities to play across the country, in every major city and festivals like Vh1Supersonic, EVC, EDC.
About the Bacardi House Party Sessions
Bacardi House Party sessions were launched as a part of BACARDÍ’s commitment to the world of music by curating up and coming musical talent in the country. This property brings together India’s happiest music festival, legendary artists and the most loved online entertainment channel to facilitate a platform where artists can showcase their talent to realize their potential.
This year, Bacardi and Only Much Louder (OML) Entertainment have teamed up with India’s biggest YouTube sensation, All India Bakchod (AIB), and the renowned electronic producer, Nucleya to hunt for new talent. The contest call for Bacardi House Party Sessions, run through AIB’s YouTube channel, clocked over 1.3 million views and garnered an overwhelming response of a whopping 2, 500 entries by the closing date.