Leading music label, Universal Music India and India’s leading International music channel, 9XO, today announced the release of a new music compilation exclusively on iTunes in India. 9XO Fresh Hits is a first-of-its-kind initiative in the Indian music market and points to a potentially exciting future for music fans in India.
9XO Fresh Hits features the biggest international hits from 2013 with artists including Avicii, will.i.am, OneRepublic & PSY.
India’s Largest Music Network, 9X Media’s International Music Channel – 9XO is the official marketing partner of the compilation alongside Universal Music India. 9XO is aimed at an international music audience with programming that includes interactive countdowns and showcases the best international music videos. 9XO will be promoting the complication through innovative in-video integrations, promo spots programmed at key tune-in times throughout the day along with aggressive marketing across their social communities.
Vinit Thakkar, Digital Head, Universal Music India, says,
Following the launch of the iTunes store in India in December 2012 it became clear to us that we needed to create a first-of-its-kind product for the Indian market and distribute it through iTunes. Needless to say, we are delighted to have worked with such as strong channel partner in 9XO, who has been instrumental in the entire process and getting the end product out to Indian customers.
Speaking of this association Vibha Gosher, SVP – Digital, 9X Media Group said
We are extremely pleased to partner with Universal Music to launch 9XO Fresh Hits on iTunes. In its very first year of launch, 9XO has become India’s favourite destination for International music. Knowing that most of our viewers consume their music across platforms we have channeled our strategies to make a significant footprint across platforms. 9XO Fresh Hits is our first initiative for the International Music fans. The compilation captures the 9XO experience for music lovers who love to consume their music on the go. We feel this will definitely resonate well with our viewers. It’s been received very well by our Social Media communities. The 9XO Fresh Hits will give our fans and viewers a fantastic listening experience at a great price.
9XO Fresh Hits is available for Rs 150 from iTunes on iPhone, iPad, iPod touch, Mac or PC or at: www.iTunes.com/In.
About Universal Music India
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group.
UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as AshaBhosle, AnupJalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, PankajUdhas, Panjabi MC, Raghav, Bohemia, MohitChouhan to name a few. UMIPL ‘film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, ChoriChoriChupkeChupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as Madonna, Jennifer Lopez, ABBA, Akon, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, JustinBieber amongst host of other popular music icons and household names in India.
About 9X Media
9X Media Pvt. Ltd. is India’s Largest Music Network currently operating 5 Music Television Channels. The music channels by 9X Media include India’s No. 1 Hindi Music Channel – 9XM, The All Time Bollywood Hits Channel – 9X Jalwa, International Music Channel – 9XO, India’s first Marathi Music Channel – 9X Jhakaas and Super Hit Punjabi Music Channel – 9X Tashan.
Going forward, 9X Media plans to expand the Network by introducing world-class products in the music and entertainment genre.