Swadesi x Zake | Live Digital Show | MMXX The New Normal

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Socially conscious and revolutionary hip-hop collective ‘ Swadesi’ and Graffiti legend ‘Zake’ comes together with their rescheduled digital show during the Covid-19 pandemic.

Swadesi & Zake – the original members of the Mumbai hip-hop scene who have now grown to international acclaim have given Indian hip-hop culture a distinctive identity through their voices and art. They collaborate to deliver well-produced live music and digital art showcase on the 11th September, to be streamed live from Glassonion Studios (Mumbai) for their newest property MMXX The New Normal.

Swadesi’s performance will include songs from their debut album ‘Chetavni’ released February 2020, among other bangers, and Zake’s digital art inspired by the tunes of Swadesi. The sixty minutes LIVE performance will be streamed on Zoom. Tickets on Insider.in for INR 100/- only. Link here .

 

About Swadesi
Swadesi is a group of socially conscious rappers, writers, music producers, and performers, whose art serves as a mirror to society. The multi-lingual crew believes in ‘music with a cause’ and go by a sound that is traditional yet global. With their unsparing lyrical content intertwined with folk and bass music, Swadesi has created a unique sound and brand of its own in the Indian music landscape.

 

The group broke into the mainstream with their debut track India 91 in collaboration with other Indian rappers in the cult film ‘Gully Boy’. MC Mawali of the group also featured as a rapper on Rajnikanth’s ‘Kaala’ film soundtracks. Swadesi’s most acclaimed body of work yet is ‘The Warli Revolt’ which garnered much attention while taking rounds on the internet as an anthem against the destruction of the Aarey Forest in Mumbai. Taking inspiration from the poems of social reformers like Tukaram, Swadesi is regarded as Indian hip-hop’s only socio-political group that continually aims to bring about change through art and music.

About Zake
Zake is a pioneer of India’s Graffiti scene and a legend among his contemporaries. Zake owes his training in commercial arts. From imprinting his art onto Mumbai’s busy streets and commercial spaces to representing India at the world’s biggest Graffiti festival in Brazil, Zake is truly considered as India’s biggest Graffiti art export.

About 4/4 Experiences
4/4 is a subculture think tank offering consultancy and turnkey execution solutions in the fields of music, art, dance, urban street culture, comedy, and more. 4/4 strives to push the envelope by producing cutting-edge content and scaling up immersive experiences for brands, promoters, festivals, hospitality chains, music labels, and just about anyone interested in putting up a unique, quality-driven subculture experience.

4/4 was commenced by the creators of India’s only and the longest-running crowdfunded music festival (Control ALT Delete). In their world, the groove is king. They seek beauty in simplicity and effectiveness. In this abstract and often non-quantified world of what’s cool and what’s not, 4/4 stands outside the marked boundaries to bring you sounds, sights, and experiences that are real, fresh, and memorable.

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