Published On: Tue, Apr 30th, 2013

Music for ‘clean and fair elections’!

election

By Aiyushman Dutta

In order to make the youth understand the importance of voting and to promote clean elections in the poll-bound State of Nagaland, Youth Net, a Kohima-based organization, has produced a music video, ‘My vote makes my future’. The video which has clean politics as its theme has been produced under the aegis of the Election Commission of Nagaland.

The initiative by Youth Net is first of its kind in India and an effort to encourage youth to come out and vote which can make a huge difference in selecting its own leader. “It’s a small effort to encourage clean election. This music video is an attempt to urge the youth of Nagaland to stand for their right and make a difference,” said Hekani Jakhalu, Director, Youth Net.

The song was composed by popular singer/songwriter Alobo Naga in collaboration with various popular local artistes including Dj INa, Tetseo sisters, Renbeni Odyuo , Alo Wanth , Moanungsang among others. The music video is conceptualized and directed by Prithish & Puja Chakraborty of Creovaent Productions from Guwahati.

“The four minute song is a catchy fusion of folk, pop and R&B designed to appeal to listeners while sending across the message. Music has always proven a popular medium for disseminating information and getting across important messages to the music loving people not only from Nagaland but from other parts of North-East India,” said Alobo Naga, singer, composer & songwriter of the song.

The song will be extensively promoted to all corners of the State. The music video has already gone viral through social networking sites and YouthNet hopes young voters will be inspired to exercise their voting rights while voters would learn the importance of fair elections. The song will also be promoted through live performances by the artistes.

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